DECEMBER 2020

OOHTSTANDING

STORIES FROM THE WORLD OF MARKETING

Hi All!


2020 has been a burdensome year for industries across various sectors. However, as per Laqshya Media's latest mobility report, "The World is Moving... Again", traffic is almost back to 90% of pre-pandemic levels. Google's report also validates these findings.


Further mentioned are some stories from across the globe that give insights about what the future holds for us.


We wish everyone a safe and successful 2021!


Team

Cover Story

Top 10 mobility sector growth drivers for 2021: ET

According to a report released by Frost & Sullivan, sales in China and India have been driven by compact small cars bought by the first-timers. The report highlights 10 growth opportunities that will drive the mobility sector in 2021.

  • Rebirth of the used car market: The global used car market is poised to boom driven by COVID-19 and the subsequent market realignment in 2021.
  • Digital sales to improve: Digitisation has underpinned the emergence of digital retail as a major revenue stream opportunity for the automotive industry.
  • Subscription services to see a rise: Vehicle subscription represents a key trend for 2021.

Stories From India

Real estate, automobile, FMCG, are the top brands investing in OOH presently – Experts: E4M

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year Read More

Real estate, automobile, FMCG, are the top brands investing in OOH presently – Experts: E4M

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year Read More

Airport advertising takes off with growing traffic: M4G

With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence Read More

Airport advertising takes off with growing traffic: M4G

With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence Read More

5 consumer behaviour trends PR pros should know for 2021: PR Daily

The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year. Read More

5 consumer behaviour trends PR pros should know for 2021: PR Daily

The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year. Read More

Trends that will dominate marketing in 2021: Pitch

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us Read More

Trends that will dominate marketing in 2021: Pitch

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us Read More

SunTec Names Top Trends for Banking and Financial Sector in 2021: Media Catalyst

Thiruvananthapuram, Dec. 29, 2021: SunTec, the relationship-based pricing and billing company, today announced six key trends for the global banking and financial sector in 2021. Read More

SunTec Names Top Trends for Banking and Financial Sector in 2021: Media Catalyst

Thiruvananthapuram, Dec. 29, 2021: SunTec, the relationship-based pricing and billing company, today announced six key trends for the global banking and financial sector in 2021. Read More

Trends That Will Give EdTech A Quantum Leap In 2021: BW Education

Let’s look at some key shifts that happened in 2020 and how they have prepared the ground for a quantum leap for EdTech in 2021. Read More

Trends That Will Give EdTech A Quantum Leap In 2021: BW Education

Let’s look at some key shifts that happened in 2020 and how they have prepared the ground for a quantum leap for EdTech in 2021. Read More

What next for hygiene and immunity brands? Afaqs

2020 gave us the 99.9% germ kill promise and chyawanprash flavoured ice cream. Will the frenzied demand for immunity and hygiene products wane in 2021? Read More

What next for hygiene and immunity brands? Afaqs

2020 gave us the 99.9% germ kill promise and chyawanprash flavoured ice cream. Will the frenzied demand for immunity and hygiene products wane in 2021? Read More

It’s A Wrap, Ecommerce Trends Of 2020 And Embracing 2021 With Positivity: Inc 42

“There are decades where nothing happens, and there are weeks when decades happen” (by Vladimir Lenin) epitomizes 2020 and the change that it has brought about. Read More

It’s A Wrap, Ecommerce Trends Of 2020 And Embracing 2021 With Positivity: Inc 42

“There are decades where nothing happens, and there are weeks when decades happen” (by Vladimir Lenin) epitomizes 2020 and the change that it has brought about. Read More

FMCG companies took to apps, bet big on direct-to-consumer reach: Livemint

The ongoing pandemic has also pushed consumers to buy goods online, a habit that is likely to stick. Read More

FMCG companies took to apps, bet big on direct-to-consumer reach: Livemint

The ongoing pandemic has also pushed consumers to buy goods online, a habit that is likely to stick. Read More

Emerging trends & opportunities for retail in post-COVID-19 world: ET

Technology will drive revolution going forward and retailers must invest in tech infrastructure and work towards improving their facilities. Read More

Emerging trends & opportunities for retail in post-COVID-19 world: ET

Technology will drive revolution going forward and retailers must invest in tech infrastructure and work towards improving their facilities. Read More

Outlook 2021 - Real Estate & Prop-Tech Trend in 2021: IIFL Securities

But things are looking positive as the year ends bringing more stability. Read More

Outlook 2021 - Real Estate & Prop-Tech Trend in 2021: IIFL Securities

But things are looking positive as the year ends bringing more stability. Read More

OTT - The trends to watch out for in 2021: Business Insider

With the coronavirus still around, many people will continue staying in. So what will this mean for the OTT sector in... Read More

OTT - The trends to watch out for in 2021: Business Insider

With the coronavirus still around, many people will continue staying in. So what will this mean for the OTT sector in... Read More

Trends that will drive consumer durables market in 2021: Financial Express

According to an industry report, the home appliances and consumer electronics industry, (excluding mobile handsets), is expected to reach Rs 1.5 lakh crore by 2025, from the present Rs 1 lakh crore Read More

Trends that will drive consumer durables market in 2021: Financial Express

According to an industry report, the home appliances and consumer electronics industry, (excluding mobile handsets), is expected to reach Rs 1.5 lakh crore by 2025, from the present Rs 1 lakh crore Read More

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Stories From The World

OOH set to become 2nd fastest growing medium in 2021, says WARC Global report: M4G

Highlighting the aftermath of the pandemic, the report states that the Global ad market will take years to recover from COVID-19 Read More

OOH set to become 2nd fastest growing medium in 2021, says WARC Global report: M4G

Highlighting the aftermath of the pandemic, the report states that the Global ad market will take years to recover from COVID-19 Read More

Global ad spend rebound likely in 2021, says Magna Report: M4G

MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination Read More

Global ad spend rebound likely in 2021, says Magna Report: M4G

MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination Read More

The Surprising Impact Of Retail Advertising Investment For Brands: Forbes

As advertising dollars have shifted from traditional media to digital platforms run by retailers, consumer product brands have speculated Read More

The Surprising Impact Of Retail Advertising Investment For Brands: Forbes

As advertising dollars have shifted from traditional media to digital platforms run by retailers, consumer product brands have speculated Read More

Other Headlines

  1. Soma Mondal has taken over as the Chairman of SAIL, the first lady to occupy this position.
  2. Tesla Motors is the highest valued stock that has been recently added to the S&P 500 index.
  3. Sourav Ganguly, the former India captain has become the brand ambassador for ClassPlus, an Edtech start-up.
  4. Narinder Singh Kapany, a scientist / inventor / businessman who passed away at 94, was known as the Father of Fibre Optics.
  5. Sonalika Tractors is the first Indian tractor company that has come up with an electric tractor.

Laqshya Group Campaigns

During the month of December 2020, Laqshya executed OOH campaigns for brands such as Air India, SMR Casa Carino, Colors, Hyundai, Aparna, Apple, LG, Vivo, Shapoorji Pallonji, Tanishq, Taneira, Skoda, Teacher's and Mass Mutual.

Keep on going, and the chances are that you will stumble on something, perhaps when you are least expecting it. I never heard of anyone ever stumbling on something sitting down.

- Charles F. Kettering
American inventor

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Editors: Harshaal Deoruckhkar and Liyasha Sanghvi